Hi, I’m Marian Flores, a Product Marketing Manager specializing in creating and executing digital go-to-market strategies for SaaS startups. I’m passionate about crafting compelling product positioning and driving customer engagement that delivers measurable results. Whether it’s boosting conversion rates, shaping strategic messaging, or leading customer feedback initiatives, I thrive on collaborating with teams to solve challenges and make an impact. With a Bachelor of Science in Psychology from the University of Texas, I bring a unique perspective to marketing, blending data-driven strategies with a deep understanding of human behavior.
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Driving Customer Migrations with Personalized Campaigns
Problem: Customers were hesitant to migrate to a new system due to lack of clarity and guidance.
Solution: Created tailored email campaigns segmented by customer profiles, with step-by-step instructions and links to migrate directly from email.
Outcome: Improved migration rates from 1% to 27%, creating a seamless user experience and improving retention.
Elevating Customer Engagement Through Feedback Loops
Problem: Limited customer feedback was preventing the team from addressing key pain points effectively.
Solution: Implemented email surveys and in-app microsurveys to collect actionable feedback on satisfaction, pain points, and preferences. Used this data to inform product improvements and marketing strategies.
Outcome: Built a continuous feedback loop that increased customer satisfaction and aligned product and marketing efforts with customer needs.
Design Samples: Visual designs like presentations, one-pagers, emails, etc. Include 3-5 samples representing your brand.
“You are so talented! It’s been such a pleasure working with you. Thank you for always offering a helping hand and doing such a wonderful work of art while doing so.”
— Jade McGowen, Previous Client, SE Texas ER & Hospital
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